I thought of changing logos several months before actually getting it done. The reason it took so long is because I couldn’t figure out how to properly portray a “dauntless jaunter.”
“Dauntless” is an adjective usually attributed to people meaning “fearless” and “determined.” A “jaunt” is a short trip, so a “jaunter” (not yet an official word) is one who jaunts. But how to create a logo that shows an unafraid traveler?
The first thing that came to mind was perhaps a side profile silhouette view of a head, looking up. I thought that a head looking down could be determined to mean that someone is perhaps afraid or unwilling to move forward, so this head looking up, by default, could mean that said person is not afraid. Also, a head looking up signified other things to me, such as a person ready to climb that next mountain, or perhaps looking up over the horizon, or even dreaming of flying.
I told Gian that initial idea, and he kept in mind. Then, over drinks one night, I came up with using that head profile image and superimposing a globe over it. Gian and I also then came up with the idea to have a plane orbiting this globe/head, symbolizing how this traveler constantly thinks about travel.
*A million thanks to these two great friends of mine. They will never understand how thankful and pleased I am with their contribution to this website.
– Christian Eilers